![]() You can play ball with terrestrial radio, genuflecting to popular regional sounds and shopping for chart-topping guests with label money but also running the risk of losing sight of what made you intriguing in the first place. You can sidestep hype and release a juiced-up approximation of your pre-album mixtapes, as Young Thug did this year on Barter 6, a stunning but low-stakes offer that didn't seek new listeners so much as drag them in with sheer oddball magnetism. As a young rapper with a fresh record deal, there are a few ways to navigate your first formal release.
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